Key Account Management Excellence in Pharma & Medtech
Mike Moorman
Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.
Catégories:
Année:
2022
Langue:
english
Pages:
243
ISBN 10:
1032128585
ISBN 13:
9781032128580
Fichier:
PDF, 8.71 MB
IPFS:
,
english, 2022