Technology Acceptance of Connected Services in the Automotive Industry
Clemens Hiraoka (auth.)Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.
Catégories:
Année:
2009
Edition:
1
Editeur::
Gabler Verlag
Langue:
english
Pages:
150
ISBN 10:
3834983098
ISBN 13:
9783834983091
Fichier:
PDF, 1.09 MB
IPFS:
,
english, 2009
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