Consumed Nostalgia: Memory in the Age of Fast Capitalism

Gary Cross reveals how consumed nostalgia shapes how we cope with accelerating change, unpacking the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities. Today nostalgia can be owned, collected, and easily accessed, but its commercialization has sometimes limited memory and complicated the positive goals of recollection. By unmasking the character of modern nostalgia, Cross helps us better understand the rituals of recall in an age of fast capitalism.

Gary Cross reveals how consumed nostalgia shapes how we cope with accelerating change, unpacking the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities. By unmasking the character of modern nostalgia, Cross helps us better understand the rituals of recall in an age of fast capitalism.