Faires Management und Marketing
Knut A. Wiesner
This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.
- The importance of implementing ethical principles in management
Année:
2016
Editeur::
De Gruyter Oldenbourg
Langue:
german
Pages:
298
ISBN 10:
3486719122
ISBN 13:
9783486719123
Fichier:
EPUB, 22.30 MB
IPFS:
,
german, 2016